Hey everyone, it’s Adaeze, Founder of The Modern Design!
Think your website is savy? Is it actually as savy as you thought? Have you ever asked someone what they’ve gotten out of it? If not, here are 3 things your homepage should answer include!
Who are you?
When I first created The Modern Design’s website, I was so excited about becoming a new graphic designer turned blogger that I filled the front page with a blog (and not what The Modern Design actually is). So, the first thing a potential client saw of us was literally a blog with posts that were too artsy to make sense (I can be a very creative and artsy person and can write in codes) (see my very first blog post). There was absolutely no relevant information. It was a mess! No wonder no one cared (besides the fact that I barely promoted it). Think about it, you’d probably go on our site at that time and think “what the hell is all this?”
That’s why one day, I decided to get serious and do a revamp of the homepage (it literally took a whole day). Now, it clearly states where you’re at (The Modern Design.co) who we are (a design studio) and what we do (branding, graphics, and websites). Don’t believe me? Check out the home page. That is how your homepage should look (and not necessarily design wise more content wise). Don’t make people hunt to figure you out. You aren’t The Weeknd, you’re a business looking to make money, not to hide in a shroud of mystery until you make it big.
What’s your credibility?
For us designers, I feel like our portfolio answers this. However, a portfolio isn’t enough. You answer this by the look of your website. The feel for your social media. The brand that you are. To me, crappy Instagram photos = crappy business. Think that’s harsh, realize your thoughts next time you visit a bad Instagram page! If I wanted to attract you as a client, I’m going to do my hardest to create a website (and social media) that completely exemplifies who my company is. Plus, I better have a bomb explanation of what that is as well. Here’s an example using our own home page: after getting past the initial greetings of our name, who we are, and what we do, you’re met with design fluff and things like client reviews. That design fluff is meant to sub-consciously give you a taste of my design capabilities to make you curious enough to check out my portfolio. Those client reviews are there to establish trust between us. Even the e-mail sign up is there for you to connect with us weekly for our blog posts. All of that establishes credibility, and are powerful tools that over time create a client base and following. Then, I designed the site kind of blank and white/black because I don’t want our design to impact your own. I want to be almost a blank slate for you to give me inspiration to paint from. Isn’t that much nicer to say to a client?
Why do I care?
Your call to action is where you sum up everything previously mentioned in this post and lay it out nicely for your client. You’re saying “here’s who I am, what I’ve got, and this is what I would like for you to do for me.” Okay, I know that sounds sort of cliche, but after all, we are a business, and a business is looking for profit. You should never do it in a forceful way like “hire me today and let start working!” instead, I try to subtly remind you that I am here for you. That may look like a Facebook button on my page saying “contact us” or a graphic that mentions that we will get back with inquires within 24 hours. Maybe subtle isn’t good for some, but at this time, it’s what I prefer.
What are some of your top 3 must haves to see on a homepage? Are you looking for a more professional opinion of your page? E-mail us! email@example.com (psssst… we give our opinions for free, we aren’t that savage!)
UX Researcher and psuedo blogger.